San Francisco International Fashion Film Festival, August 25th, 2012.

Great article, by Gregory Lemmons, Lord Bertram, Professional Law Corporation.
Thank you for the shout out!
http://lordbertram.blogspot.com/2012_08_01_archive.html

Last night's San Francisco International Fashion Film Festival was absolutely stunning.  I feel so honored to be a part of the San Francisco Bay Area Fashion Network. Everyone involved in the production did a fabulous job.  I feel very proud to say my friend, Nate Duncan, was the MC. Smartwater was one of the many sponsors and FIDM, Fashion Institute of Design and Merchandising was also a sponsor.  Lots of students volunteered their time to help with the production of SFIFFF. Overall the production was amazing.

Recently, I became a member of SFBA FN, San Francisco Bay Area Fashion Network.  I am thrilled to a  part of this amazing group.   The next big event we are planning for is the San Francisco International Fashion Film Festival on Saturday, August 25th.  Tickets are still available.  You can find out more about this amazing event at, http://after5media.com/   Hope to see you there!

Last night I attended the Perrier lounge event @ Hotel Diva in San Francisco with Michelle Balance.  Emily Detert a student at FIDM created the design for the Perrier Lounge.  It was great to see her work and enjoy an evening of networking.  The Perrier Lounge turned out fabulous,  thanks to Emily's creative eye and awesome vision.

Tonight I attended the SFFAMA Workshop at FIDM in San Francisco.

Dane Golden presented on how you can market your brand on youtube. He also spoke about how you can effectively manage your videos to help you promote your product.  To learn more, please check out Dane Golden's blog at hey.com

Andrea Ruiz was another speaker tonight. She presented on google + and the benefits of using google +. One of the most interesting things I learned is hangouts on google +.  You can have live chat with your friends and be able to actually see them through the web cam.  You can use this for conference calls or chatting with your family. To learn more, please check out http://www.google.com/+/learnmore/hangouts/
 
The best part about tonight was that several of my friends attended the event. Some of them being,

Vishal Kalia, Founder of Raf9, http://www.raf9.com
Brad Carrick, Founder of SOLZ, http://www.solzshoes.com
Tiffany Walker, Shoe Designer, www.tiffytoes.com
Baba Afolabi, SURU Clothing Designer,  http://www.suruclothing.com

and lastly I was forutnate enough to meet and sit next to Gregory Lemmons, Entertainment and Fashion Law Attorney at http://www.lordbertram.com/.

Today I had the pleasure of meeting local designers, Steven Arevalo, Jackie Lopez adn Kathryn Guinto. Steven and Jackie design for Ceravelo, www.ceravelo.com and Kathryn designs for Eufia, www.eufia.com. Both of them design eco-friendly garments.  They try to find all of their fabric locally and they are creating all of the garments here in the Bay Area. I personally look forward to potentially seeing both of their designs in  some of the upcoming fashion shows here in the Bay Area.

A Big Networking Day,  August 5th, 2012


I first met up with Karen Song, founder of Stylematic App.  We discussed different branding options and headquarters that would potentially use Stylematic.  Currently, she is looking for a company that would like to partner with her. We also discussed how different body types need different styling solutions. There is not one way to style a woman. It all depends on your body type, taste and image.  You can't always follow the trend. You need to know what works for your body.  To find out more information about Stylematic, please visit http://stylematic.kickofflabs.com

After our meeting the two of us walked over to the 8th Annual Fashion on the Square Event, http://www.fashiononthesquare.com/,where we watched Joseph Domingo receive FOTS Designer of the year and watched stellar performances from Perception Dance Performance Troop and Dark Garden.  Joseph Domingo, http://josephdomingo.com/ ended the night with his beautiful gowns. After the event I hung out with the volunteers, Tiffany Walker and Nicole Turk and spoke to Joseph Domingo and Warren Difranco about their up coming event, San Francisco International Fashion Film Festival, http://www.sanfranciscointernationalfashionfilmfestival.com/  Please check out their website to purchase tickets to this fabulous event!

FIRST FRIDAY WITH SuRu PATIENCE

Last night I attended First Friday with SuRu in downtown Oakland.  My friends Alanna Rayford and Baba Afolabi hosted the event. Alanna is the Style House Visionary and Baba is the man behind the SuRu clothing line. Baba's philosophy is ,
According to the SuRu tale, one is given four choices of which only one can be chosen. The choices are Wealth, Fertility, Patience [SuRu] and Immortality. The moral of the tale is with SuRu [Patience] you can achieve all. By holding our garment, you’ve selected SuRu [Patience]. By wearing the garment, you are promoting diversity in the world.

  It was a super fun event and I felt proud to know such wonderful people and great designers. 

www.suruclothing.com

Last evening I had the pleasure of attending the trunk show, SATIATE YOUR SOLE with shoe designer, Tiffany Walker.  Tiffany and I had the pleasure of meeting shoe designer Dierde Wallace.  We lovely conversation with her and we were truly inspired by her designs. Please check out her shoe collection at,
deefind.com.

Last night I had the opportunity to meet  knitwear designer, Scott Ian McFarland.  We had a lovely conversation and I look forward to seeing his collection at San Francisco Fashion Week. Please feel free to check out Scott's designs at www.scottianmcfarland.com

Last week I met with the marketing and sales directors of the Westfield Mall. Currently, they are looking to update the style of  the kiosk stands.  They are hoping to get visual interns to help them recreate the look on a budget. I met with them to discuss the different opportunities and to see if I could refer interns to them.  Currently, we are waiting to see some materials and  trying to figure out an exact budget. I will keep you updated.

Last Thursday night I attended the party for BAYFashion Magazine at the Cliff Hotel.
Chris and Kelly hosted this party and Charleston Pierce choreographed the fashion show. It was an amazing show and a super fun party. To learn more about the BAYFashion Magazine please read below and check out their fun website.

Welcome to BAYFashion Magazine

Welcome to San Francisco's most popular independent fashion magazine.

We bring San Francisco Fashion to the World and a World of Fashion to you...

BAYFashion is a labor of love for Bay Area Fashion, by a team of fashionistas who are dedicated to bring you the latest in fashion from the SF Bay and from around the World and we have been doing so consistently for the last 18 months.

http://www.bayfashionmag.com/index.php/81-bayfashion-content/73-welcome-to-bayfashion-magazine

This evening I was able to get in contact with Manager of http://www.sellbottledwater.com/ and had a great conversation with them about potentially sponsoring the San Francisco International Film Festival.  Hopefully, it will work out. I will keep you posted.

Last week at the Bay Area Fashion Network Meeting, I met Hector Manuel. Hector is a local designer and will be showing his designs at the San Francisco International Film Festival on August 25th, 2012.  Please check out their website to buy tickets,  sanfranciscointernationalfashionfilmfestival.com

For the past 10 days I have been on vacation in Minnesota visiting family. Recently, I returned back to San Francisco and found myself emerged right back in the fashion scene.  Man, do I love the big city and the opportunities it brings.

Last night I hosted an event at FIDM, with Bay Area Fashion Network. I had the opportunity of personally meeting Joseph Domingo. In the past I have seen his work presented at different fashion shows, but never have I had the opportunity to actually work with him.  He is such an amazing man with great talent. The Bay Area Fashion Network was a great group of talented people that were willing to share their ideas and come together to help promote and support one another.  Currently, they are working on the San Francisco International Film Festival. This event will be on August 25th.   It is going to be one fabulous event. To find out more information, please take a look at the following websites. I look forward to sharing more information about this fabulous event!


http://josephdomingo.com/about.html

http://www.sfbafn.com/

http://sanfranciscointernationalfashionfilmfestival.com/

Today Bart, Heather and I viewed the Regency Center on Sutter Street in San Francisco. We viewed the Regency Center as a possible venue for the GO Annual Fashion Show. It was pretty cool and it is on the top of our list for potential venues. Tomorrow we are meeting for lunch to discuss the details of budget, size and cost. If you would like to see more information about this fabulous place, please visit
http://www.regencycentersf.com/.

San Francisco Design Week

San Francisco Design Week June 11-16th

Last night I attended two presentations at the Apple Store on Stockton Street. Two of my good friends were presenting for San Francisco Design Week. Brad Carrick, founder of SOLZ Inc. presented on the newest and latest technology products he has designed and Lorraine Sanders presented on being a fashion blogger and the newest Apps she uses as a journalist.  

Recently, Brad created a new solar-powered backpack named SOLZbag. It is a backpack that charges your electronic devices. You can find more information about this product on Brad's Website,  http://www.solzshoes.com

Lorraine spoke about the importance of using technology as a blogger. She also gave us information on the secrets to blogging. She says the secret sauce to being a successful blogger is the following-
-Unique presence
-Consistent
-you are constantly thinking about your blog
-typically you have more than one person helping you do the blog/reporting/photography
-and most important it's a lot of luck!
Please find more information about Lorraine Sanders at http://lorrainesanders.com/ and below you will see a list of the different Apps Lorraine uses.

Hootsuite- manages all of your social media stuff
Instragram- changes photos
Uber.com- car service that is reliable and will always get you there on time.
Evernote.com- you can create different notebooks, to store information.
Picfx
idarkroom
photo collage
perfect 365
one touch makeover
modiface
posh mark
thread flip
videofy me

This past Monday I went to the Old Mint Building on 5th Street and Mission in San Francisco to view the space for an upcoming fashion show.  The building is beautiful and has so much history. In 1961 the Old Mint was declared a National Historic Landmark. The federal government began using it as office space in 1972. Then, in 1994, the Treasury Department closed the building. In 2003, the federal government sold the Old Mint to the city of San Francisco. The city then proceeded to give the building over to the San Francisco Museum and Historical Society, and they are now in the  plans of turning the Old Mint into the San Francisco History Museum. Unfortunately, the building does not have enough space to host a fashion show of 500+ people in one room, but the building itself would be lovely to have another event at. The architecture work is absolutely stunning and it is definitely worth visiting.

This coming Saturday, June16th SFFAMA, San Francisco Fashion and Merchants Alliance,  presents their first annual runway show for San Francisco Design Week.

Join us for the first annual San Francisco Design Week Runway Show, hosted by SFFAMA, Inc [http://sffamainc.org/ ] and Astro Studios [ http://www.astrostudios.com/ ]. Featuring retailers: ROGUE & JY+JZ and local designers Audrey Szeto, Jennifer Schmidt, and Scott Ian McFarland.

- WHAT: SF DESIGN WEEK 2012 Runway Show
- WHEN: June 16, 2012, Saturday. Door Opens at 6:30pm, Runway Starts at 7:30pm
- WHERE: ASTRO STUDIOS, 348 6th St, San Francisco, CA 94103
- DRESS CODE: Fashionably Chic / Dress To Impress
- TICKETS: $10 Early Bird / $15 Late Bird / $20 at the Door (Tickets are non-refundable)
- PURCHASE TICKETS @ http://sfdw2012runway06162012-eorg.eventbrite.com/
- Only approved photographers are allowed to cover this event
- No Guestlist

FEATURED DESIGNERS:

- ROGUE @ http://rogue.us.com/
- JY+JZ @ http://www.seezenn.com/
- SCOTT IAN MCFARLAND http://scottianmcfarland.com/
- AUDREY SZETO @ http://audreyszeto.com/
- JENNIFER SCHMIDT @ http://jheartsfashion.wordpress.com/

WITH:

- ASTRO STUDIOS @ http://www.astrostudios.com/
- AIGA SF @ http://aigasf.org/
- FASHION+TECHSF @ http://www.fashiontechsf.org/
- SFFAMA, Inc. @ http://sffamainc.org/

- OWEN GERONIMO @ http://about.me/owengeronimo

SPONSORED BY:
- HIPSWAP @ http://www.hipswap.com/
- - SFIEC @ http://www.sfiec.edu/

+ For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo [ http://about.me/owengeronimo ]at - contact@sffamainc.org.

San Francisco Design Week is a growing celebration of San Francisco Bay Area design which includes an opening reception, Business and Design forums, studio tours, exhibitions, runway, lectures, mixers, a closing party, and more.

This morning I met an old student of mine, Ebtisam Khan. We had tea at one of my favorite spots in Union Square, Emporio Rulli. We spoke about her education at FIDM and her search for her dream job. Ebtisam graduated from FIDM with a Bachelors Degree in Business Management and an AA in Merchandise Marketing. She is now realizing she would like to be a stylist or a visual merchandiser. She is searching for an internship or a full-time job. She is open to living in San Francisco, LA or New York. The joys of being young and going after your passion. She knows she loves clothes and that her favorite designer is Chanel. I know that Ebtisam will be successful in the fashion industry and I can't wait to see what she does. It has been such a pleasure to work with Ebtisam and guide her through her education and help her find a job. I wish her the BEST of Luck. xxxx Laurie